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Which is the best retail marketing solution for you?
Within the field of instore or shopper marketing a lot of energy is spent on the development of the most suitable retail display. Because an effective display can help in competing for retail support, it is vital to know the different types and how they are used to making an impact on sales.
The key to an effective retail display ? 100% customization, because there are many relevant solutions adapted to any context. From counter-top to specific shelving units, the return on your POP investment is well worth it!
The effectiveness of a display doesn't only rely on how spectacular it is. When done well, even the simplest material can increase sales, as long as it's part of a consistent merchandising and instore communication strategy. In this article, we first give a definition of retail display and how it fits into the marketing communication mix. Then, with a focus on permanent solutions, we go into detail on 2 groups: free-standing displays and fixed installations. Both are regularly used across a variety of categories of the FMCG industry. Before you move on For more than 25 years, we have combined imagination and industrial know-how to help brands and retail present their offerings and strengthen their communication instore. On top of trends, we offer relevant and specific display solutions, always in multi-materials (wood, metal, plastics, etc.) We study a brand's context and its retail challenge, and consider technical, aesthetic, and budgetary constraints for 100% custom-made permanent furniture.
Stocked with merchandise, a stock-holding floorstand elevates the visibility and accessibility of the products being presented at the all-important moment of truth. Featuring eye-catching shapes, bright graphics and colors, and original material use, they look attractive with everything neatly organized on specific shelves or blister hooks. They increase brand awareness and entice a visitor to inspect what is being displayed.
These are free-standing floorstands that can be accessed from any direction. They are situated anywhere in the store where there is an open space. They are powerful displays since they break through traffic-flow patterns and keep shoppers engaged.
A display case (or cabinet) is a kind of free-standing display unit that is closed on all sides by glass or transparent plastic windows. It protects the most valuable articles from direct contact with visitors. To gain access to the articles, buyers may have to contact shop associates who will retrieve the item from the display unit. Because of their security, high-end items that are prone to theft will often find their way into these displays.
Brands can design unique glorifiers to display their offering in a non-traditional way. Serving ornamental purposes with a exceptional visual experience, that is simultaneously attractive and informative to the customer, glorifiers represent the perfect platform to set a product in scene with almost unlimited possibilities regarding shape, design and material. Since glorifiers are only intended to theatrically bring out qualities and features, buyers can find it on its home shelf.